Clear definitions of terms used in reports, methodology, and the GeoFolks panel.
An AI Surface is an explicitly defined measurement environment — not always identical to a model: model API, search-grou...
An Action is a prioritized plan unit — a recommendation placed in the 30/60/90-day horizon with an assigned owner role.
An Answer is the raw, captured model response to a specific prompt — with metadata: model, version, date, language, loca...
The Baseline GEO Assessment is the brand's first full measurement run: the complete scope of intents, surfaces, and mark...
A Brand is the primary unit of measurement: the name, domains, markets, languages, offer, and competitors for which GeoF...
A Brand Portfolio is the multi-brand view of one organization — used by multi-brand companies and agencies for compariso...
The Client Workspace is where teams work with results: visibility, evidence, competitors, action plan, tasks, monitoring...
Continuous GEO Monitoring is the recurring product: repeatable measurements, change detection, alerts, and verification...
Evidence is an answer, source, or measurement signal that a finding or component value is based on. Every result traces...
A Finding is a conclusion derived from evidence — e.g., the brand's absence in comparison intents on a given surface.
The Free AI Visibility Snapshot is a real measurement on an explicitly limited sample — no account, phone number, or bil...
GEO Readiness is the driver subindex — the technical and content foundations that increase the chance of correct presenc...
The GEO Visibility Score is the main 0–100 result organizing the 12 components of Methodology 2.0 (K1–K12) across 5 area...
Measurement Confidence is the multi-dimensional reliability assessment of a result: coverage, repeatability, data qualit...
The Measurement Scope defines exactly what was measured: models and surfaces, markets, languages, intents, repetition co...
A Monitoring Cycle is a single periodic measurement run — comparable with previous ones thanks to methodology and scope...
Observed AI Performance is the outcome subindex of what is actually observed in model answers: presence, recommendations...
An Organization is the tenant and payer in GeoFolks — the company or agency that owns brands, users, subscriptions, and...
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