Principles for using results
- Evidence — a finding should lead to an answer or audit data.
- Scope — a result describes a specific sample and configuration.
- Source status — direct measurement, proxy, and declaration are distinct.
- Limitations — provider failure must not be presented as brand absence.
Decision-making should use only runs whose mode and data sources are explicitly described.
Why now
AI-generated answers are becoming the first point of contact with a brand, before a user ever reaches its website. At the same time, there is no shared, verifiable standard for measuring this visibility. Brands that establish their baseline early can manage change deliberately instead of reacting to it after the fact.