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SEO develops visibility in classic search results. GEO measures and develops brand presence in AI answers. Source sets can differ across platforms, search modes and measurement waves, so we analyse every environment separately. SEO remains an important foundation, but it does not describe the whole AI-assisted brand selection journey.

By volume it is ~1% of traffic today, but it converts 5–9× better than organic (ChatGPT ~15.9% vs ~1.8%). AI users arrive with a ready shortlist. Citation authority also compounds over time — the later you start, the more catching up costs.

The 0–100 score is a weighted average of 12 components (K1-K12) across 5 areas: Commerce, Content, Reputation, Strategic and Technical — from intent and topic coverage, through third-party authority and citations, to technical accessibility for AI agents. The methodology is public and versioned; every prompt is tested 3–5 times and averaged, with confidence intervals.

The GeoFolks catalogue separates consumer apps, search experiences with AI answers and models called through an API. A report shows a result only for the environment actually used in that measurement, together with the model, provider and search mode. Purchasable scope includes only integrations that completed production verification.

Yes. The prompt set is built automatically from our intent library for your industry and market, and you can replace up to 20% of prompts before the run. The set is then frozen so month-over-month results remain comparable.

Starter: up to 24 h, Professional: up to 48 h, Business: 3–5 business days, Enterprise: 7–14 days. Business and Enterprise reports additionally pass a mandatory analyst review before publication.

Yes, anytime — cancellation takes effect at the end of the paid period. Instead of cancelling you can also pause for 1–3 months, keeping your data history and result comparability.

Yes, automatically after every payment. We support domestic invoices, reverse charge for EU businesses with a valid VAT ID, and OSS settlement for EU consumers.

You provide the brand, domain and market you want to check. GeoFolks runs a limited sample of real AI questions and answers. The result shows a starting point but does not replace a full baseline assessment.

A domain, brand name, market, language and a basic offer description are enough to start. A competitor list and key products or services help tailor the question scope.

Yes. For the same questions we show which brands are mentioned, recommended and cited. The comparison therefore reflects a specific buying situation rather than general company popularity.

Generative models do not always return the same answer. We therefore record measurement conditions, repeat runs and separate a persistent pattern from an isolated result.

An audit shows the current state and priorities at a point in time. Monitoring repeats an agreed measurement set, detects changes and helps verify whether implemented work affected brand visibility.

No. The platform identifies the issue, evidence, priority and verification method. Your team or chosen contractor retains control of implementation, so nothing is published without review.

Yes. The agency view separates client organisations and projects, while the number of managed companies depends on the plan. Permissions help restrict access to the appropriate accounts and data.

No. GeoFolks measures visibility and provides evidence and an action plan, but business outcomes also depend on the offer, price, execution and market. The report never presents a forecast as a guarantee.