TL;DR: GEO is systematically increasing the chance that AI systems — ChatGPT, Gemini, Perplexity, AI Overviews — mention and recommend your brand when answering your potential customers' questions.
Definition in two sentences
GEO (Generative Engine Optimization) is optimizing brand presence in generative AI answers. It covers visibility measurement, content optimization for citability, authority building in AI-cited sources, and technical site readiness for AI crawlers.
Why SEO is not enough
Research shows that less than 10% of sources cited by ChatGPT, Gemini or Copilot appear in Google's top 10 for the same query. AI relies on a different signal set: content citability, presence in industry rankings and media, structured data, information consistency across sources.
Winner takes most
An AI answer typically names 3–7 brands. There is no "page 2". A brand outside that list does not participate in the purchase decision — and the user often opens no website at all (zero-click reaches ~69%).
Where to start
With measurement. Before investing in content or PR, check which prompts include your brand, whom AI recommends instead of you and which sources it cites. That is exactly what our free mini-analysis does.