Market comparison
The same measurement can run in parallel across countries and languages, with the location and language of each study explicitly defined. Cross-market results are compared with care: differences may stem from local sources and model behaviour, not only from brand actions. The report states these caveats explicitly.
API and webhooks
API keys can be created and revoked in settings. Public API v2 exposes projects, runs, scores, and answers within granted permissions.
Webhooks can deliver alert and report-publication events. Warehouse or BI integration requires client-side implementation.