AI search
a new entry point
McKinsey describes AI-powered search as a new front door to the internet.
McKinsey, "New front door to the internet", 2025Your brand's visibility in AI answers
Your brand visible in
GeoFolks compares answers across leading AI environments, identifies the sources and competitors shaping them, and turns the findings into a prioritised action plan.
Free limited-sample benchmark. No card. Based on real responses, not simulations.
Transparent 12-component methodology
Real AI answers, not simulation
Your data never trains models
GDPR · data in the EU
A customer's decision can begin — and end — in AI.
Buyers use AI for research, comparisons, shortlists, and risk evaluation before visiting a vendor website or contacting sales. If a brand is missing from the answer, it may never reach the next stage of consideration.
61%
of the B2B journey
In the 6sense study, first seller contact happened at this point in the journey on average.
6sense, Buyer Experience Report 2025 (n≈4000)13 + 9
people in a B2B decision
A typical decision involves 13 internal stakeholders and nine external influencers.
Forrester, State of Business Buying, 2026
Models choose differently
The same specific buying question produces four different vendor shortlists. You can compare not only whether the brand appears, but also its position, the reasoning, and the sources behind each answer.
Sample data
Sample customer question
„I need a CRM for a 25-person services company in Poland. We need support in Polish, Microsoft 365 integration, and a budget of up to PLN 700 per month. Which three systems should we compare?”
ChatGPT
Brand presentI would shortlist Livespace, Pipedrive, and Firmao. I would assess Livespace first because of its Polish-language support and B2B sales focus. Before choosing, I would confirm the cost of 25 seats and the exact scope of its Microsoft 365 integration.
Choose your path
Local business / services
One market, concrete customer questions — start with Starter.
Path for businesses
E-commerce / many offers
Hundreds of products and purchase intents — offer-line monitoring.
E-commerce path
What we actually measure
Visibility matters only when the brand is understood correctly, trusted, and recommended in the right situations.
Brand presence
How often the brand appears in answers at all.
Recommendation share
How often it is genuinely recommended, not merely mentioned.
Citation share
How often your pages are the source of the answer.
Answer accuracy
Whether AI states true facts about the brand.
Sentiment & trust
How the brand is evaluated inside answers.
Intent coverage
In how many customer-question types the brand exists.
Competitive share
The brand's share versus competitors.
Stability over time
Whether the result repeats across measurements.
From measurement to proven improvement.
1
Measure
We measure real answers, sources, content, reputation, and technical eligibility.
2
Explain
We connect every result to evidence and underlying causes.
3
Prioritize
We select the actions with the highest impact and best effort-to-value ratio.
4
Execute
We assign work to teams with playbooks and verification criteria.
5
Prove
We repeat the measurement and show what actually changed.
One place to understand the result and drive the work.
Every recommendation explains the problem, shows the evidence, estimates the impact, guides implementation, and defines how success will be verified.
Score
Evidence
Competitors
Recommendations
Tasks
Monitoring
Reports
30/60/90-day plan
role assignment
task integrations
verification criteria
work carried over from the previous cycle
evidence on every action
impact tracking
Sample data
- The brand appears in research questions but not in purchase shortlists.
- A competitor wins recommendations thanks to external sources (rankings, comparisons).
- The price is described incorrectly by one surface.
- One product group is entirely invisible.
- Recommendations are unstable across models.
- Three actions have the highest improvement potential.
A method under expert control
Our scoring combines AI-answer measurements, source analysis, brand data, and technical auditing. Every observation retains its environment, model, version, and timestamp, while exceptions enter expert review.
How your data is handled
Customer data never trains models
Data supplied for an analysis is not used to train GeoFolks models or the models of external providers.
Controlled data flow
Every transfer has a defined purpose, scope and recipient. We do not send information beyond what is required to deliver the service.
Reviewed providers
We use services and settings intended for business workloads and review their data-processing terms.
Encryption
Connections are protected in transit, while information stored by the platform is covered by appropriate security controls.
Defined retention
Retention depends on the data category and purpose. The applicable periods are documented and open to review.
Data Processing Agreement
The DPA sets out party roles, processing scope, subprocessors and the obligations related to protecting data.
Audit events
Material operations leave an audit trail showing who changed data or configuration, when and how.
Role-based access
Users receive only the permissions required for their work. Access can be controlled at organisation and brand workspace level.
Regional routing
Where supported by the selected service and provider, processing can be routed to an agreed region.
Data minimisation
We collect and process only the information required to run an assessment, operate an account or meet legal obligations.
FAQ
SEO optimizes your position in search results where the user picks a link. GEO (Generative Engine Optimization) optimizes your presence in AI-generated answers, which name 3–7 brands — there is no "page 2". Importantly, less than 10% of sources cited by ChatGPT or Gemini overlap with Google top 10, so good SEO does not guarantee AI visibility.
The 0–100 score is a weighted average of 12 components (K1-K12) across 5 areas: Commerce, Content, Reputation, Strategic and Technical — from intent and topic coverage, through third-party authority and citations, to technical accessibility for AI agents. The methodology is public and versioned; every prompt is tested 3–5 times and averaged, with confidence intervals.
ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Bing Copilot, Grok, DeepSeek and local models (parametric knowledge test). Coverage depends on the plan — from 3 engines in Starter to all of them in Enterprise.
Starter: up to 24 h, Professional: up to 48 h, Business: 3–5 business days, Enterprise: 7–14 days. Business and Enterprise reports additionally pass a mandatory analyst review before publication.
Yes. The prompt set is built automatically from our intent library for your industry and market, and you can replace up to 20% of prompts before the run. The set is then frozen so month-over-month results remain comparable.
By volume it is ~1% of traffic today, but it converts 5–9× better than organic (ChatGPT ~15.9% vs ~1.8%). AI users arrive with a ready shortlist. Citation authority also compounds over time — the later you start, the more catching up costs.
Yes, anytime — cancellation takes effect at the end of the paid period. Instead of cancelling you can also pause for 1–3 months, keeping your data history and result comparability.
Yes, automatically after every payment. We support domestic invoices, reverse charge for EU businesses with a valid VAT ID, and OSS settlement for EU consumers.
You provide the brand, domain and market you want to check. GeoFolks runs a limited sample of real AI questions and answers. The result shows a starting point but does not replace a full baseline assessment.
A domain, brand name, market, language and a basic offer description are enough to start. A competitor list and key products or services help tailor the question scope.
Yes. For the same questions we show which brands are mentioned, recommended and cited. The comparison therefore reflects a specific buying situation rather than general company popularity.
Generative models do not always return the same answer. We therefore record measurement conditions, repeat runs and separate a persistent pattern from an isolated result.
An audit shows the current state and priorities at a point in time. Monitoring repeats an agreed measurement set, detects changes and helps verify whether implemented work affected brand visibility.
No. The platform identifies the issue, evidence, priority and verification method. Your team or chosen contractor retains control of implementation, so nothing is published without review.
Yes. The agency view separates client organisations and projects, while the number of managed companies depends on the plan. Permissions help restrict access to the appropriate accounts and data.
No. GeoFolks measures visibility and provides evidence and an action plan, but business outcomes also depend on the offer, price, execution and market. The report never presents a forecast as a guarantee.
See your brand's starting point.
The free benchmark provides a limited but real sample of your visibility. No card or full account setup is required.